Why is the price of Buckt increasing?
A lot of thought and discussion went into this decision. I have always wanted Buckt to be as low cost as possible to make it as accessible as possible.
The harsh reality, however, is that at the current price, we are unable to sufficiently invest in the product. We need to bring in new staff, new partners, new technology to make the experience better for you but without this change, that isn’t possible.
This isn’t about maximising our revenues, but securing the future of the business and improving things for you – our subscribers. At the old prices, there were big questions about whether the product could continue in the long-term.
We do genuinely believe that the new prices still represents great value (£20 per person for 5 activities 🤯), and know that the price increase will allow us to make Buckt better for you.
In addition to the above, there are a number of other factors that are contributing to this decision.
Improving the product
As a company, we are committed to improving the product. The price increase will be used to fund these improvements, which includes but is not limited to:
- More partnerships and new and exciting activities.
- An improved user experience on the app and website (see below).
- An improved customer service experience with faster response times.
- The inclusion of more bonus activities, surprises and more personal touches.
A new app and better user experience
Some of you will be aware that we are set to launch a new app. We believe that this will improve the user experience, and minimise any technical issues which may arise from our current app.
The change to the pricing will allow us to continue to invest in this and regularly introduce new features.
Providing more services to enhance your experience
The business is also going through a period of growth, and we are constantly developing new products and innovations to help further your experience. The price change will contribute to these developments.
Offering more options
We understand that not everyone has time for 5 activities each month. We also understand that people may want flexibility. With this in mind, the new tiers will give people who like the concept and want to experience the mystery each month, but not necessarily have to commit to 5 activities.
As mentioned, these are necessary improvements which will help better your experience, but also secure the future of Buckt.
We are really excited to be implementing these improvements, and look forward to sending more incredible mystery tickets in your direction soon.
Daniel Bridgewater
Founder and CEO, on behalf of the Buckt Team